BRITANNIA INDUSTRIES LTD
- 191, MTH ROAD, PADI
600 050 CHENNAI, TAMIL NADU
Phone: 044 - 6614 8083
Fax: 044 - 2625 8563
www.britannia.co.in
Short profile:
The Genesis of Britannia was with a humble investment of Rs. 295 in Kolkata during 1892. Today Britannia is a famous type of biscuit, which is highly recognised throughout India. The brand, belonging to Britannia Industries Limited, also produces certain other snack items. The Company's principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and dairy products like cheese, butter and milk.
The brand names of biscuits include VitaMarieGold, Tiger Variants, Nutrichoice Junior and Good Morning. The Wadia Group acquired a stake in the company and became an equal partner with Groupe Danone in Britannia. Its Non-Executive Chairman is Mr. Nusli Wadia, and Chief Executive is Ms.
Vinita Bali. Groupe Danone is one of the leading players in the world in bakery products business. The Company is based in the Indian city of Kolkata.
Detailed description:
The story of one of India's favourite brands reads almost like a fairy tale. Once upon a time, in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today.
The beginnings might have been humble-the dreams were anything but. By 1910, with the advent of electricity, Britannia mechanised its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannia's business was flourishing. But, more importantly, Britannia was acquiring a reputation for quality and value. As a result, during the tragic World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of "service biscuits" to the armed forces.
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